How to Sell a Business Without a Broker

How to Sell a Business Without a Broker

Selling your business can be a lucrative exit strategy, but finding potential buyers and closing the deal can be daunting. While working with an experienced business broker is recommended, some entrepreneurs prefer to handle the sale themselves.

To make an informed decision, it’s essential to understand the benefits and risks of selling your business without a broker and the necessary steps to ensure a successful sale. With our guidance, you can confidently manage the process and achieve your desired results.

Exploring the Reasons Why Owners Sell Directly

When it comes to selling a business, there are many reasons why owners may choose to sell directly rather than engage the services of a broker. Of course, one of the primary drivers is cost savings. Brokers’ fees can be substantial – sometimes as much as 10% of the total deal value – so taking on this responsibility can save you significant money.

However, there is another crucial reason some business owners opt for direct sales: they may be unable to secure the services of an experienced, reliable broker in their market or industry. For example, suppose you are running a small retail business in a remote area with limited access to professionals specializing in mergers and acquisitions (M&A).

In that case, finding someone who understands your sector well enough to maximize value from its sale may be impossible. In such situations, handling things independently becomes necessary because it saves costs and ensures that due diligence is carried out correctly according to best practice standards of M&A transactions explicitly related to your particular sector or industry.

The second primary consideration when opting for direct sales should always involve preparation and research into what else is going on in your marketplace at any given time; without prior knowledge of buyer demand and trends in comparable transactions occurring right now, you won’t know how much leverage you have during negotiations with potential buyers. It helps tremendously if you understand which competitive advantages give strength during M&A processes. 

Having an experienced broker’s advice here would prove invaluable even though he/she doesn’t represent either party directly involved in this process – such specialized experience could come in handy when negotiating price or specific terms & conditions, which will eventually determine whether both parties agree upon mutually beneficial circumstances at closing stage or not. 

Finally: even though cutting down the middleman’s commission fee might look promising at first sight – always remember that brokers have professional reputations & interest risk management tools built within their contracts – stepping into unknown territories without previous experience & expertise usually involves more risks than benefits.

That being said, deciding whether saving revenues by managing everything makes financial sense depends on the individual business owners’ decision-making points and their preferred strategy for each particular case accordingly.

Identifying the Ideal Candidate for Selling a Business Without a Broker

The ideal candidate for selling a business on their own is someone who meets the following criteria:

  • They have an understanding of the current market. They can accurately assess the value of their business, including any assets that may come with it, such as real estate or intellectual property. This is especially important when the value of your business is under $100,000, as you will need to maximize every piece of leverage you have.
  • They have strong financial skills and experience in negotiation. This will be invaluable when making offers and counteroffers, allowing you to get the best possible price for your business.
  • The most important qualification for this task is having a buyer lined up, which assures that someone wants what you are offering at a reasonable rate, even if it isn’t what you initially wanted or expected! Without this, there would be no guarantee that anyone else would come knocking later down the road – so lining up buyers ahead of time makes perfect sense in these situations.

The Benefits and Drawbacks of Selling Your Business Without a Broker


  • Financial Savings: 

The percentage-based commissions typically charged by brokerage firms can quickly eat into any proceeds you receive from selling your company. By executing the sale yourself, you eliminate the cost of hiring an intermediary and thus keep more money after completing the transaction.

  • Time Savings:

 When brokering an agreement between buyer and seller, perception is often everything – and so is speediness. Rather than having to wait for meetings with potential buyers or sitting through rounds of lengthy negotiations with small details subject to bureaucratic red tape within larger organizations – going it alone provides you with greater autonomy over how quickly matters proceed from start to finish on both sides of the table.

  • Privacy Control:

 Brokerage firms must be fully transparent about their dealings due to regulatory requirements laid out under various securities laws; unless required by law, no such disclosure need apply when opting not to use one during a sale. 

  • Full Ownership & Independence Over Process Choices: 

Whether strategizing behind closed doors via email exchange or “upwards” facing interactions face-to-face when buyers come calling—going solo gives you complete control over nearly every facet leading up to finalization. 


  • Lack of Reach: 

Without a broker, you won’t have access to the same vast network they have – meaning you’ll limit your pool of potential buyers and likely receive lower offers than might otherwise be available. Brokers have contacts interested in purchasing businesses, so they can provide exposure that would not be available independently.

  • Negotiation Power: 

 Buyers will likely sense if you don’t have professional assistance and try to take advantage by increasing bargaining power and driving down prices so they can acquire the company at less cost than market value. A broker on hand during negotiations can help even out these dynamics by providing experience-based counsel throughout the process, ensuring sellers get fair market prices for their business or intellectual property assets.

  • Knowledge Deficit: 

Brokers know how and when best to approach buyers to get maximum value from each transaction, whereas individual sellers lack this expertise. Also, brokers understand tax implications associated with various transactions so all parties benefit from good deals.

  • Time Requirements: 

Selling all or part of a business takes time away from running it on a day-to-day basis unless one has staff dedicated solely to executing sale processes, which many small/medium-sized companies may find hard to afford given constraints related to costs like salary, benefits, etc. 

Whether hiring a broker is right for you ultimately depends on what’s best for your individual situation and goals for selling your business; assessing both sides carefully should illuminate which option fits those needs best.

Need Help? 

Selling a business without a broker is an increasingly attractive option for entrepreneurs looking to maximize the value of their business. The good news is that firms can facilitate this process while offering numerous benefits. At Peoples Equity Group, we distinguish ourselves as an M&A and investment firm by purchasing successful businesses directly from owners.

By choosing to sell your business to Peoples Equity Group, you can enjoy several advantages over traditional broker-based transactions:

  1. Cost Savings: By dealing directly with an M&A firm like ours, you can avoid paying hefty commission fees or expensive advisory charges typically associated with broker-led sales. This results in more money in your pocket after the sale.
  2. Streamlined Process: As a dedicated M&A firm, we have extensive experience in managing acquisitions and investments. This means we can navigate the complexities of the process efficiently, saving you time and effort compared to handling the transaction independently.
  3. Valuing Relationships: We are committed to building strong relationships with business owners, ensuring a smooth transition and a solid foundation for future growth.
  4. Expertise in Scaling Businesses: With a proven track record in scaling successful companies, we offer invaluable insights and resources to take your business to new heights under our stewardship.

If you’re considering selling your business, turn to Peoples Equity Group for a seamless, cost-effective, and rewarding experience. Our commitment to valuing relationships and expertise in scaling businesses guarantees that your venture will thrive under our guidance. Take the first step today and explore how we can help you achieve your goals.